about midnight

halfway between sunset and sunrise is where midnight exists.

the moment of transition between night and day, dark and light. [or the numbness in between].

the timestamp doubles as a metaphor for our mind.

midnight; the darkest hour of the day. 

a result of the consequence of one brisk moment that impacted our perception of the world, the people in our world. 

midnight reveals your mindset. 

our heartaches, realizations, and how we choose to grow from our darkest hours.

this brand comes from the events that shifted my universe. 

I want it to be a common ground for people to relate to the stories, and find closure in them.

we all deserve to feel balance at midnight.


established in 2012. Los Angeles, California.